| Feature | Description |
| Full Integration |
Plug-in to any business system with minimum effort (E.g. Sage, Maginus, SAP, Navision etc). Business rules and DATA with a single source of data maintenance. Data uploads from the business system to the website must be configurable by type of data and frequency to meet the website’s specific requirement |
| Website Resilience |
Continued operation when connectivity to business system is lost, using locally stored DATA (e.g. products, stock levels etc). Some dependant features would be disabled |
| Browse by Product Type |
Configured and maintained in the business system and uploaded to the website on schedule, allowing product categories to be added or deleted without development. Navigation structure will be defined by the DATA |
| Browse by Brand |
Navigating products filtered by brand, including Brand Shopping index |
| Product Attributes |
Group products together by a single common attribute and allow the selection of 1 or 2 additional attributes on the Product Detail page (E.g. A style of shoe (primary attribute) that is available in different colour and sizes |
| Product Keyword Search |
Product code or word(s) search against defined product data (e.g. product description, additional product content) |
| Advanced Search/Product Filters |
Top-level Category, Brand and Price-Range filters for search |
| Top Selling Products |
Data based on product sales (by quantity or value over a defined period). Overridden configuration in the business system to display ‘specific’ pushed product |
| People Who Bought This Also Bought This |
Recommend additional related products/services based on combinations bought by other customers |
| Static Content Pages |
Admin function to maintain text and image content not held in the business system (including SEO content in product route) |
| Product Pricing |
Price-list maintenance (E.g. standard price list, customer specific price list(s), customer group pricing, ‘Was’ pricelist, clearance pricelist etc. Pricelists maintained in the business system |
| VAT Inclusive/Exclusive Price Toggle |
Toggle for display of VAT inclusive/exclusive prices. Site-wide variable to switch on or off as parameter |
| Quantity Breaks |
Allow quantity breaks to be set up against a product for bulk purchasing |
| Stock Availability |
Handle multiple stock configurations, E.g. In Stock (product can be viewed and added to basket), Out of Stock but back orderable (product can be viewed and added to basket if product is set as back orderable and appropriate due in date message displayed); Out of Stock (product can be viewed but not added to basket and appropriate due in date message displayed) |
| Out of Stock Due In Dates |
Indicate to the customer when an out of stock item is due to be available with DATA from the Business System |
| Back Order Taking |
Allow orders to be taken for out of stock items or for not allowing orders for out of stock items |
| Highlighting Special Offers, Featured Products, and Clearance Lines |
Elevate individual products or groups of products for display throughout the website, and configure either by dynamic rules or by manual override |
| Promotions |
Cater for applying Product Level promotions (e.g. Buy 1 get 1 free, % and numerical discount on 1 product, % and numerical discount on a second product) or order level promotion (e.g. Basket value thresholds to receive % or numerical discount) |
| Product Accessories |
Cater for mandatory and optional product accessories related to products |
| Product Substitutions |
Catering for product alternative display when a product is out of stock |
| Multiple Product Units |
Cater for buying products in pack and single. Units maintained in the business system |
| Zoom and detail Product Images |
Display multiple images for any single product |
| Shopping Basket including Inline Shopping Basket |
Basket: Cater for product line display, qty amendment, product deletion, totals (with VAT permutations). Inline Basket: Cater for number of products and subtotal |
| Cross-Selling (Related Products) |
Recommended additional related products/services |
| Unlimited Categories and Sub-Categories |
Create pseudo categories and sub-categories and assign products to these categories as an admin function |
| Store wide Discounts |
Extend discounts on entire categories or manufacturers |
| Wish Lists |
Add products to a list for review later |
| Customer Defined Attributes |
Allow customers to personalize products |
| URL Rewriter |
Improved search-engine results by dynamically changing URLs |
| Google Analytics |
Integrated analytics |
| Dynamic Imaging Suite |
Images change automatically when a particular color or pattern is chosen on a detail page |
| Coupon Code Tracking |
Determine which marketing efforts have been the most successful by tracking coupon |
| Checkout Process |
The web site will have a Checkout Tunnel which caters for choosing delivery addresses, delivery methods (dispatch options), taking payment or paying on account, and confirming details before and after placing an order (including the allocation of a web order number for the customer). Requires interface with various payment gateways (Cybersource, Google Checkout, PayPal etc) |
| Customer Log In & Registration |
New customer and offline account customer within the business system. Handle and resolve duplication of customer accounts |
| Customer Recognition |
Personalized information and control preferences when a customer signs in |
| My Account |
Order tracking, Parcel Tracking (E.g. via carrier website), creating/editing addresses, credit account queries (inc viewing/printing copy invoices, credit notes, and statements plus viewing available credit), and changing password/email address |
| Forgotten Password |
Inform customers of their password by email |
| Customer Profiling |
Collecting information on customers e.g. mailing preferences, customer interests etc |
| Downloads, e.g. Credit Application Form |
Download of pdf, Word documents, image files etc and permissions |
| Quick Shop |
Simple entry of product code, add to basket with product identification |
| Site Map |
A-Z index by bottom level Product Category or A-Z index of categories within top level Product Category. Population of all static content links |
| Website Administration |
Setting website specific system parameters (e.g. email addresses), web login maintenance, and meta keyword and description maintenance |
| Website Utilities |
Email a friend, bookmark a page/add to favourites, customer enquiry form, email/newsletter sign up |
| Catalogue Requests |
Requesting catalogue by post |
| Web Accessibility |
W3C Level 1 Web Accessibility standards |
| Search Engine Compliance |
Use of static keywords, contextual meta descriptions to product group level |
| Website Usage Analysis |
Product View Popularity, Product Basket Popularity, and Product Keyword Search Analysis. All data will be held on the database for reporting purposes and will automatically purged after use |
| Browser Compatibility |
Compatible with the latest browsers (future proofing where possible) |