The Co-operative’s rebrand is the biggest undertaking in its UK’s corporate history and seeks to improve the retailer’s standards and improve the shopping experience. Refitted stores are showing like-for-like sales growth of around 12 per cent, with a 50 per cent rise in membership numbers since 2006.

As part of the continued brand development, Vend IT has been commissioned to consult, design and implement the new ‘on brand’ graphical user interface for the co-operative Electrical and Bed flagship e-stores.