Robinsons is the UK’s Number One equestrian retailer offering a one-stop-shop for horse riding enthusiasts. The website plays host to the most recognized brands in horse tack and clothing and currently has the largest market share of online equestrian retailers.
Our brief was to design, build and integrate an e-commerce solution that delivered on specific KPI’s (Key Performance Indicators): to reduce the cost of sale and convert telephone and mail order customers to e-Shoppers. The solution also had to be flexible enough to allow the in-house marketing team to control the website presentation to meet demand for regular promotions and marketing activities. On launch Robinsons experienced an immediate 70% increase in web sales and a reduction of 2,000+ calls into the call centre in the first 4 months from go-live. The website now provides over 25% of the total business turnover.
Vend IT maintains and supports the Robinsons Country Leisure Website and provides ongoing design, e-marketing and technical consultancy working closely with the Robinsons team.
Visit the Robinsons website