“No other chain supports so consistently the notion that wines are individual entities… without Oddbins, there would simply be no large-scale retailer offering so much eclecticism and so much quality.”
Richard Ehrlich, The Independent.
With more than 100 retail outlets throughout the UK all presenting consistent promotions, the Oddbins website was developed as support to the offline marketing activity to present a unified message to customers. Utilizing the Vend IT Campaign Manager Tool the Oddbins in-house marketing team can quickly equate offline creative with clear sales-driven propositions online – marrying e-marketing campaigns with promotional product lists. Other key features include a multi-recipient gift checkout, online wine cellar with personal notes and a sophisticated product attribute search that calculates search matches dynamically as the user selects their choices.
Vend IT maintains and supports the Oddbins website and provides ongoing design, e-marketing and technical consultancy working closely with the Oddbins team.
Visit the Oddbins website